Latest Blog
4 Mins Read
3rd June, 2025
Hey Reader,
Picture this: It’s dinner time. A user opens your app — hungry, on a budget, and craving…
6 Mins Read
13th May, 2025
Imagine you’re running a food delivery app and want to show users a list of newly opened restaurants…
3 Mins Read
25th April, 2025
What happens when your most engaged audiences meet the world’s most addictive platform?
You unlock r…
4 Mins Read
15th April, 2025
The A/B Testing Fallacy: Are You Seeing the Full Picture?
A/B testing has been the gold standard for…
4 Mins Read
4th April, 2025
As CMOs, we’ve grown accustomed to relying heavily on analytics platforms like Google Analytic…